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Why use a promo code to sign up for a customer account? If you continue to use this site we will assume that you are happy with it.{/INSERTKEYS}{/PARAGRAPH} What will you get for it? Online betting companies know that getting you to sign up for an account is just the start — they then need to work out how to keep you without you looking elsewhere for some better offers. Irregular gameplay may invalidate your bonus. These are all very standard industry practices. You can always sign up for a new customer account without entering the promo code but then you would not qualify for whatever welcome bonus is on offer. This can also be presented in a number of ways. Whether it is a free bet or a deposit match there are generally some kind of restrictions on how you can withdraw your money. All you have to do is provide your details, remember to enter your promo code when prompted and you get some kind of welcome bonus back. The bookies want you to use the code as the welcome bonus that you receive for entering the code on registration is what attracted you to their company in the first place! The register or sign up icon is usually fairly prominent towards the top right hand corner of your screen once you have accessed the landing page of the site. Who should you go for? In a way you are getting something for nothing. How to use a promotional code? {PARAGRAPH}{INSERTKEYS}Stake contribution as per eligible games; See full terms;. All rights reserved. What Are Promotional Bonus Codes? But why sign up for a customer account at all? This offer is valid for 7 days from your new account being registered. Different online betting companies will have different sign up procedures but generally they are very similar so once you have seen one you can quite easily get your head around any others. But it does pay to have at least a favourite that you keep on returning to. The bookies know that to keep you interested and not wanting to look elsewhere they will have to keep offering more promotions and bonuses to existing customers as well as the welcome bonus you have already received. It is not like your traditional high street bookie where you can just walk in, make your selection and place your bet and hopefully pick up a winning return! You only give them the most basic of personal details and you receive so much more in return. Many online betting companies go for some kind of deposit match gift. Usually they will want you to make some qualifying bets before you can withdraw any of the bonus money. Opt-in required. There are no complicated processes involved when it comes to using your promo code. To get some extra funds in your account purely for signing up and registering is a real no brainer! Or you may have to use your bonus money in the form of free bets. There are so many online betting companies out there these days — and they all want you as a new customer. And what is the point of that? By clicking on this prompt you will normally open up a separate window where you will be asked to fill in some details. The codes in themselves are not valuable in any way — you just need to remember to enter them in the specified box when you register your account. You can join up with as many online betting companies as you like. Of course, you are not obligated to stay with one bookie and one bookie only. You could say that the downside is that some company has some of your personal details but this is the way it works. But to be quite honest, much of the odds offered by these companies are very similar. Your deposit must be wagered 10 times with the odds of 1. You will have to sign up anyway to use their service so if you are getting something in return then that has got to be a good thing. Usually, towards the end of the information you need to enter there is a box which prompts you to enter a promotional code if you have one. As this is all online you will need to provide details of where your winnings need to go! It is a great way to get a head start on your account. Attractive odds and an extensive range of sports betting markets are obviously important factors for deciding to remain with a bookie. But there are always long running promotions to whet your appetite. You are not obligated to stay with that bookie for the rest of your life — or even make a certain amount of bets per week. So it makes sense that if you will be signing up for an account anyway, that you get something back for doing that. Some may have well-known names to use to attract your attention but with similar odds offered across the market. Make good use of the Promotional Bonus Codes The promotional bonus codes that the bookies use are not always for earth shattering amounts of money — or even loads of bets — but they are a good way of getting something for nothing when signing up for a new customer account. As we said, if you want to bet online then you need to have an account. The promotional — or promo — codes are used when you sign up for a new customer account to qualify for whatever welcome bonus the bookie has offered. Sometimes these might be very time specific, such as an offer relating to an individual Champions League match. It is usually tied in to how much you first deposit into your customer account funds. Terms apply. As are many of the sports betting markets. This is all the usual personal details stuff as well as some security questions and answers to make sure your new customer account is safe and secure. All online betting companies have a section of their website dedicated to listing all the available promotions that are available to you at any given time. It all depends on the bookie in question what kind of welcome bonus you will receive. There is also usually some kind of upper limit and lower limit occasionally. The bookies know that you can choose wherever you want to go so one way that they can really get your attention is to offer a very attractive welcome bonus as an incentive.